Mike is a 20+ year veteran of the outdoor industry. He has been instrumental in the development of numerous brands in the fishing segment. Helping companies start from scratch in the US fishing market or existing companies grow into the fishing segment.

He and the Outdoor Brand Team have helped companies in multiple roles of sales, management, marketing and brand building at all levels. His passion from an early age has always been fishing and that continues today with a focus on a small group of preferred partners in the fishing market.

Mike currently lives in Iowa with his wife and two children.