Daren Cole brings more than 27 years of boating and bass fishing experience to the executive board of the Bass Fishing Hall of Fame.  As general manager and partner at Blue Heron Communications specializing in marketing services and media relations for a host of fishing and outdoor brands that include Ranger Boats, Benelli USA and Boone & Crockett Club, Daren builds strategic programs to grow awareness and engagement for the brands he represents. In addition to the BFHOF, Daren is active in several industry organizations helping to steer the sport alongside the Recreational Boating and Fishing Foundation, Discover Boating®, NMMA® and Marine Marketers of America organizations. He lives in central Oklahoma.  He loves spending time with his three children and their activities, won’t pass up a chance to get on the water and recently has become somewhat of a fitness nut, avid trail runner and is semi-competitive in the obstacle course race craze. A board member since 2016.