Darrell Lowrance

As an avid skin diver, Darrell Lowrance learned much about the schooling habits and preferred locations of freshwater fish. Along with his father, Carl, and brother, Arlen, he set out to design a portable electronic device that would help fishermen and boaters determine depth of the bottom and other underwater objects. The famous ‘Little Green Box’ was introduced in 1959 and it revolutionized bass fishing. As president and CEO of the Lowrance company, Darrell was responsible for many breakthroughs in marine electronics, including the first sonars capable of high-speed performance (1965), the first graph recorder (1974), the first integrated sonar/GPS unit (1995) and many others. During 1983 and 1984, Lowrance served as president of the American Fishing Tackle Manufacturer’s Association (AFTMA), and was also director of the National Association of Marine Products and Services 1989. Lowrance retired in 2007 following the company’s acquisition by Navico.

Mr. Lowrance passed away at the age of 80 in March 2019