Daren Cole is a dedicated bass fishing advocate and boat industry leader. Over a three-decade career, he manages a product line with over 139 models at G3 Boats and SunCatcher pontoons. Previously, he led brand marketing, public relations and acted as event manager for iconic marine brands including Berkley, Lowrance, Ranger Boats, Simrad Electronics, Skeeter Boats, B.A.S.S., and ESPN Outdoors. Passionate about the sport’s future, Cole has served on the board of the Bass Fishing Hall of Fame since 2016 and actively collaborates with major industry organizations like the Recreational Boating and Fishing Foundation and Discover Boating®.